American Express campaigns demand strict branding and cross-platform compatibility. Working as the Creative Director on their interactive campaigns, I created interactive visuals that resonated with both the strong AMEX image and also across multi-media formats.
RESPONSIBILITIES & SKILLS
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-- Web Sites --
American Express FXIP Web Site
American Express FXIP wanted a single page web site with animation, to draw their customers in. The challenge was that all their clients were using so many different ways in which they would be viewing this site, it had to be cross-platform compatible from handhelds to old browsers. I created both Flash Animation and HTML5, with a browser detection script, so it would run the correct animation that worked on the customer's browser. You can check out the animation here.
American Express SPG STARWOOD
American Express SPG needed a landing page with graphics that would both catch the consumer's eye, as well as educated. I really enjoyed working on this project because the Starwood branding incorporates beautiful images and their color palette is great. As with all sites, it had to be cross-platform compatible and responsive.
American EXPRESS Hilton HHONORS Co-branding
American Express/Hilton HHonors co-branded site needed a single page site that said it all. The photos needed to be big and beautiful to catch the potential customers' attention. The site had to be cross-platform compatible and responsive, with the strong their message at the top of the fold.